Of course, this requires you to do some digging into your brand to find out who you want your ideal client to be. For example, do you know what your audience’s pain points are? Are there pieces of information you know but they don’t know? How can you add value to their lives? What tips, tricks, and hacks do they want to know to make their lives easier? The answers to these questions take longer to figure out than the first aspect, but it’s well worth the digging so you can speak to their interests. Psychographics tell you the motivations and underlying goals of your audience. Next is knowing your audience’s psychographics, which requires a bit more in-depth research. From there, you can readily see what time your audience is most active, what age range they’re in, whether they’re male or female, what cities they live in, etc. Simply go to your Instagram profile, click the hamburger menu in the top right-hand corner, and tap on statistics. So what are your audience’s demographics? This one is fairly straightforward to figure out. Engagement tells the algorithm that your content is useful, and that’s what gets pushed to the Explore Page. Knowing these two aspects can dramatically increase your chances of getting on the Explore Page because when you can speak to your audience, they’re much more likely to stay engaged. There are a couple of parts to figuring out who your audience is: demographics and psychoanalysis. This first hack doubles as a prerequisite to creating Reels because you need to know your audience before dabbling in any other strategy. Now that we know what the Explore Page is and how it works, let’s get into the three hacks to increase your chances of getting on the most coveted page on Instagram! 1. Knowing how it works, you can probably guess by now that the reason people want to get on the Explore Page is to increase their reach! And the higher your reach, the greater your chances are for gaining leads, who can then turn into paying clients. Or in my and Ira’s (my wonderful husband and business partner) case, I see a lot of baby videos and he sees a lot of ‘fail’ videos because that’s what we interact with and search on Instagram. So if you interact with content about wedding day hacks, for example, you’ll likely see a lot of wedding posts on your Explore Page. However, the current data demonstrate that the Explore Page algorithm figures out what kind of content you are interested in based on the type of content you interact with. And I won’t sugarcoat it - the algorithm is a hassle because it can change without notice, and Instagram has never confirmed how it works. So I just mentioned the algorithm, and you’ve probably heard about how frustrating and confusing it is. The content shown is from accounts you don’t already follow, so you can explore what else is out there - and that’s the real purpose of it! A page to help you find new pages. The Instagram Explore Page is a feature page that aggregates content based on what the algorithm believes your interests are. Today, we’re going to be talking about a highly requested topic: how to get on the Instagram Explore Page! Contrary to common belief, there are no secret hashtags to improve your chances, and you definitely don’t need a humongous following or a blue checkmark next to your name.įirst, we should cover what the Explore Page is before getting into strategies to show up there (and why it can help you gain more leads).
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